Our grind emphasizes on brand management, including competitive positioning, and the impact that marketing mix and resource allocation
As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. mGeniusMgmt approach to brand management, marketing mix, and resource allocation more than doubles growth rates.
We must begin by charting the market share and profit position of the client’s brands relative to its competitors. We then help clients apply that figures to manage brand selections, from the development of the strategy to calculate provision of resources. Accurately managed, a prevailing brand, united with effective consumer and synergy marketing, can be an intimidating competitive weapon.